Can Blogging Still Help SEO?

It’s no secret that Google’s algorithm updates have a major impact on the SEO landscape. The latest update, dubbed “Google’s Helpful Content Update,” is designed to reward websites that produce helpful and informative content. This has led many to wonder if blogging is still an effective SEO strategy in light of this update. The short answer is yes, but there are a few things to keep in mind:

1. A blog is an excellent way to put out people-first content.

One of the most important things to remember is that Google’s goal is to provide its users with the best possible experience. This means that any content you produce should be informative, well-written, and relevant to your target audience. If your blog posts meet these criteria, then you’re on the right track.

Blogs also allow you to connect with your audience on a personal level. But for this, your blog posts should be engaging and offer value to the reader. If you can do this, then you’re likely to see a positive impact on your SEO.

2. Blogging allows you to write fresh content and keep your website current.

One of the best things about blogging is that it allows you to keep your website current. This is important because Google loves fresh content. When you blog, you’re effectively adding new pages to your website on a regular basis. This gives Google more opportunities to index your site and improve your ranking.

By producing high-quality content, you can position yourself as an expert in your industry. This will not only improve your SEO, but it will also make it more likely that people will visit your website and do business with you.

SEO Content

3. Blog posts provide many opportunities for internal linking main pages of your site.

When you blog, you have the opportunity to internally link to other pages on your website. This is important because it helps Google understand the structure of your site and improves the crawling and indexing process.

Internal linking is also an excellent way to keep people engaged on your website. By linking to other relevant pages, you can encourage people to explore your site further and spend more time on it. This will send positive signals to Google, which can help improve your ranking.

4. A quality blog can earn up to 97% more inbound links, according to HubSpot.

Inbound links are an important ranking factor for SEO. The more inbound links you have, the higher your website will rank. This is because Google sees inbound links as a vote of confidence in your website.

A quality blog can attract a significant amount of inbound links, which will help improve your SEO. Especially if these backlinks are coming from high-authority websites and well-known influencers’ pages.

Relationships matter in SEO. When you blog, you have the opportunity to develop relationships with other websites and influencers in your industry. These relationships can lead to opportunities for collaboration, such as guest blogging or link building. These relationships can also come in handy if you ever need help promoting your content or troubleshooting an issue with your website.


5. SEO services love blogging as it helps to improve users’ time on the page.

The time someone spends on your website is known as “dwell time.” It’s a metric that Google looks at when determining where to rank your website in the search results. If people are spending a lot of time on your website, it’s a good sign that they’re finding your content useful.

One of the best ways to improve dwell time is to have a blog. This is because people are more likely to click on blog posts when they’re searching for something online. And once they’re on your website, they’re more likely to explore other pages and spend more time on your site.

6. In a blog, content writers can easily target long-tail keywords.

Long-tail keywords are specific and often high-converting keywords that are less competitive than more general keywords. They’re an excellent option for SEO because they allow you to target a specific audience with your content.

When you blog, you have the opportunity to target long-tail keywords that are relevant to your business. This can help you attract more targeted traffic to your website and improve your SEO.

Blogging is an excellent way to build an audience and grow your brand. By producing high-quality content, you can attract new readers to your website and turn them into loyal fans. And it’s good for search engines too! By improving your SEO, you can increase your visibility in the search results and attract more traffic to your website. So if you’re not already blogging, now is the time to start!