It was never a secret that content is the key to online success. Can say, online success begins and ends with quality content writing. We can understand its importance when we see all major search engines giving relevance to websites with a solid content strategy. Moreover, SEO companies also see content as the most essential factor for them in their optimization strategy.

Why is Content Important for Optimisation?

Content is the element of a website that provides its information to the search engines so that search engines can respond to the queries of the users. Additionally, it helps the readers communicate with the website and the website communicates with the search engine. The increase in traffic indicates that the information a website has is relevant and useful to the users, based on which search engine gives rankings to the websites on the search engine result pages (SERP). It is good content that makes your website stand out from the masses and deliver the right information to the users. Content determines the success of your website and also wins the heart of your target audience.

What is SEO Friendly Content Writing?

SEO content or search engine friendly content is the one that helps websites rank higher on SERP on the keywords used by the users for search. When you write content for your website, you will have to place those relevant keywords in your web pages, articles, blogs, press releases, and every other place possible and then strategically position them at locations that help in optimizing the content for both users and the search engines.

SEO Content Writing Evaluation

Before we conclude how to write content to improve search engine ranking, we need to know a few things:

  • How to write SEO-friendly content?
  • How to write content for web pages and blogs?
  • Learn about long-term content strategy

We will try to understand the various characteristic of writing for higher ranking. Though content is the most crucial factor for ranking, simply pushing content everywhere does not influence search engine results. Websites with no content strategy struggle for search engine ranking.

Use of Keywords in Content

To make your content search engine friendly, you will have to follow certain steps:

  • Firstly, your keywords must be relevant to your business. So that when your audience uses those keywords, your website becomes searchable. Do a proper keyword search for your webpages and always put only relevant keywords in the content that are related to the pages.
  • Use those keywords in your related webpage content as per the information they hold. Do not use too many keywords. It is a sign of poor-content and keyword spamming.
  • Ensure the main keywords are included in the title of the page or blog post and articles.
  • You can also use alternative phrases known as LSI (latent semantic indexing) keywords. This is when you feel you are overusing your keywords; you can also change the position of words in the keyword phrase and use them in content.
  • You can use keywords and also LSI keywords in your <h1>, <h2> and <h3> tags to focus on them.
  • Use keywords and also LSI keywords as anchor text when you link them to other web pages and blogs on your site.
  • Use the keyword all over the content from top to bottom, but do not overuse them. They should be used decently all over the web page content or blog post.

Though the above few points are not the only points that would decide the ranking on search engine result pages, these are technically part of SEO content and plays a significant role in writing more relevant and search-engine friendly content.

The Main Characteristics of Quality Content

Without question, the primary character of content writing is writing quality, informative, and relevant content that delivers value to the visitors of the website. If the content has no quality, it hardly matters how and where you put your keywords. Content quality is the most important factor in search engine optimization activities.

However, to make your websites and webpages searchable online, you will need the right keywords too, hence along with quality content, SEO-friendly formatting is very important. Going by the rules of Google algorithm, it would look for those keywords specific places on your websites or blogs.

Writing SEO-Friendly Content

Here are a few points that will help you write search engine friendly content:

  • Start with Keyword Research 

It is the first step towards writing quality content. You should know what is in the minds of the users and by what keywords you want your users to search for you. Using those keywords intelligently within your main content can make you searchable. Before you start writing, ensure you have a comprehensive list of keywords and key phrases that you intend to use in your content. These must be the search terms your target customers and clients are most likely to use when trying to find you or your service or your business or your product.

  • Write Quality Content 

Quality content means it must be relevant to the subject your website talks about, it must be informative and useful for your target audience, and is also engaging and compel them to act. Moreover, quality content must not be plagiarised from a similar-looking website or anywhere else. Content must be simple to understand, but uniquely and beautifully written so that users come back to your website again and again for more content, making the search engine trust your website and rank it on the SERP.

A poor-quality content might give your traffic for a short period, but once users get to know the quality, the traffic will start bouncing as it will find better content somewhere else. No matter how hard you try after that, you won’t get the traffic back, resulting in loss of SEO benefits. You should always keep in mind, that the only reason your content continues to engage your user because it continues to cater to the needs of your customers. So, make sure whatever you write, you must be able to address the needs of your target audience.

  • Incorporate Keywords at Right Places

While writing, ensure you incorporate the relevant keywords in the right places. Use them appropriately and do not overuse them. When you realize that a keyword is overused, you can replace them with alternative relevant keywords or even use LSI keywords, by changing the position of words in a keyword phrase.  

  • Content Marketing 

Once you have written your content following the SEO rules, you will have to market your content in the right channels to ensure it reaches your target audience at the right time. You can use various social media channels to share your content and also use several reputed blogs posting websites to increase your visibility. Google wants your content to be validated by more and more people. Hence you can encourage people to engage with your content by sharing them and also commenting on them.


While in this age of information overload, it is not easy to develop unique and fresh content for your website regularly. However, hiring a professional content writer or a content developer can make your job far more convenient and effective for you. Ensure you have hired an experienced writer for your online business writing so that you do not miss out on the opportunity in achieving your online business goals.